Seerov means "with love" in Armenian, and that meaning sits at the heart of everything we do. Our story began after years of experience in the sexual wellness industry.
One day, while walking through the streets of New York, I found myself thinking about how much more could be done to support people in their journeys of self-discovery, pleasure, and wellbeing. The idea that sparked everything was simple: everyone deserves to experience pleasure on their own terms. To explore that vision, I turned to my girlfriend, a gender scholar whose perspective and guidance helped shape the foundation of Seerov. Her support gave me the confidence to move forward. That same night, I reached out to a former colleague who shared my passion and belief in the mission. Together, we launched Seerov with a small, carefully curated collection and a commitment to creating something meaningful.

